Reaching the 10/40 Window

We are committed to reaching the 10/40 Window, those who are unreached, unengaged, unevangelized, and under-resourced people groups of the world.


Most (97%) of the world’s unreached people are located geographically in what some scholars call The 10/40 Window from West Africa across Asia between 10 degrees latitude north of the equator to 40 degrees north.

Total Population in 10/40: 4.89 billion people

Total People Groups in 10/40: 8,213 people groups

Total UPG’s in 10/40: 5,626 Unreached People Groups totaling 3.05 billion people. 40% of all individuals

60% of unreached people groups live in countries closed to missionaries from North America.

Over 1,000 unreached people groups are NOT in the 10/40 Window, these total over 80 million individuals.


The mission organization Joshua Project reports that there are presently 16,842 identified people groups in the world. Of these, it is believed that some 6,989 groups, or 41 percent of these groups, are unreached with the Gospel message.

Matthew 24:14 tells us that the “Gospel (message) of the kingdom will be preached in the whole world as a testimony to all nations, and then the end will come.”

As we look with anticipation to the glorious return of our Lord, we as His people should also pray for and seek ways to send the whole Gospel to the whole world. As we participate in this last days harvesting endeavor, we await the fulfillment of Revelation 7:9, ” I looked and there before me was a great multitude that no one could count, from every nation, tribe, people, and language, standing before the throne and in front of the Lamb.”

Join with us in praying for the unreached people groups of our world, as well as for efforts underway to take the life-giving message of the Gospel to its nations, tribes, people, and languages.